76% believe UK companies 'will never be able to protect their data'

[Audrey McNeil <audrey () riskbasedsecurity com>]

http://www.research-live.com/news/76-believe-uk-companies-will-never-be-able-to-protect-their-data/4014197.article

A survey of 1,000 members of the public has shown that 76% believe
organisations will ‘never truly be able to protect their data’. Nearly one
in four have indicated that nothing could be done to restore their trust in
the event of a data breach. This clearly has implications for businesses -
30% of people said they would change supplier if the company they were
using became a victim of a cyber attack, and 28% said they would never
consider using an organisation if it had previously been reported as a
victim.

The vast majority - 83% - feel that organisations should highlight what
they are doing to protect customer data, and 81% want to see the Government
take action by reviewing data protection legislation. 83% want to see the
fines imposed if sufficient safeguards are not implemented.

“Acceptance of the inevitability of cyber attacks may be a reality, but
British consumers have become increasingly concerned about the way
organisations use customer data and protect it, once a breach has
happened,” says Jo Causon, CEO of the Institute of Customer Service.

“They want to know what plans are in place to secure personal data, before
sharing it. They rightly demand reassurance that organisations will be
transparent in the event of a breach and they are also seeking clarity
about how brands will respond if cyber defences are broken. The fact is
that a customer’s experience is determined not just by performance when
things go well, but the promise of performance when things go wrong. That’s
why the organisations best able to deliver a strong, reassuring and
detailed outline of their cyber strategy and demonstrate its execution will
set themselves apart from their competitors and go a long way to securing
the loyalty of customers in the long-term.”

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