Re: [follow-up] Boeing fires employee whose laptop wasstolen

["Kim Zetter" <kzetter () gmail com>]

You don't really need to speak with the company's tech expert. Just
include a countering quote from a security expert who says that what
the pr expert is saying is bunk. Once you start debunking the pr
statements in your articles other reporters will follow suit. At least
that's what happened when I started covering Diebold and evoting. Kim
Nash is right that mainstream reporters don't know what questions to
ask when it comes to tech issues, but if tech reporters do their job
correctly, other reporters will learn from this and start finding the
right sources to interview for their pieces.


On 12/15/06, Donald Aplin <DAplin () bna com> wrote:
> I do ask, but they waffle and clam up. Primarily they trot
> out the PR/communicatrions department people or the PR
> consulting firm they have hired--and those folks work from a
> script.  They won't willingly give access to their own tech
> experts and even if I can find one of them on my own, they
> don't really want to talk for fear of retaliation.
>
> Donald G. Aplin
> Legal Editor
> BNA's Privacy & Security Law Report
>
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