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On Haiku, and Marketing.
From: Dave Aitel <dave () immunityinc com>
Date: Thu, 18 Jul 2013 12:07:10 -0400
""" You seek the Nothing, but you have not even mastered having one thought. """ Off and on this week Vanessa and I were still working hard on Immunity's BlackHat marketing slicks. One night I bought Vanessa a book from Basho because the Immunity way is that good marketing is about having one true thought, and saying it. This is a lot harder than you might think, and the only art form that speaks to it well, in my opinion, is the Haiku. You can't learn Haiku in school. In general, like all schooling in America, our literary schooling is unadulterated mind-poison. For example, when they teach you to write a Haiku they concentrate very heavily on counting syllables 5-7-5. This is the exact opposite of what a Haiku is supposed to be: an undeniable communication of a singular moment and perspective, of one wordless thought. Haikus <http://www.poemhunter.com/poem/30-cents-two-transfers-love/>are to poetry what 1 is to numbers. All other poetry <http://www.poemhunter.com/poem/haiku-ambulance/> builds on this or is simply wordplay the way all marketing builds on having a poem you can't help but say out loud or is just a circular diagram of noise <http://eternasecurity.com/wordpress/wp-content/uploads/2013/01/Web_Application_Penetration_Testing-20130128-383x380.png>. -dave
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- On Haiku, and Marketing. Dave Aitel (Jul 18)