Re: CenturyLink -> Lumen

[David Hubbard <dhubbard () dino hostasaurus com>]

I think this is just someone trying to pull the stock price out of the dumps by branding themselves a “tech company”.  
There are still things from the TWTelecom days they haven’t finished integrating into the control panel, this should be 
fun watching them try to change the name at the same time.

From: NANOG <nanog-bounces+dhubbard=dino.hostasaurus.com () nanog org> on behalf of "R. Leigh Hennig" <leigh () regula 
one>
Reply-To: "R. Leigh Hennig" <leigh () regula one>
Date: Wednesday, September 16, 2020 at 12:51 AM
To: "nanog () nanog org" <nanog () nanog org>
Subject: CenturyLink -> Lumen

https://www.fiercetelecom.com/telecom/centurylink-rebrands-re-defines-enterprise-sector-as-lumen-technology

Curious. Any thoughts on how this changes their business approach, if any? Obviously something like this has to be 
planned far in advance, but I can’t help but wonder what impact the recent outage and bad press might have had on their 
plans here, possibly accelerating them? Probably not. But it’s an interesting move regardless.


. | R. Leigh Hennig, Principal Network Architect
..| Markley Group https://markleygroup.com


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