nanog mailing list archives

Re: Verizon Public Policy on Netflix


From: Matthew Petach <mpetach () netflight com>
Date: Mon, 14 Jul 2014 00:25:42 -0700

On Sun, Jul 13, 2014 at 4:00 PM, Brett Glass <nanog () brettglass com> wrote:

[...]

If Netflix tries to use its market power to harm ISPs, or to smear
us via nasty on-screen messages as it has been smearing Verizon, ISPs have
no choice but to react. One way we could do this -- and I'm strongly
considering it -- is to start up a competing streaming service that
IS friendly to ISPs. It would use the minimum possible amount of
bandwidth, make proper use of caching, and -- most importantly --
actually PAY Internet service providers, instead of sapping their
resources, by allowing them to sell it and keep a portion of the fee.
This would provide an automatic, direct, per-customer reimbursement
to the ISP for the cost of bandwidth. ISPs would sign on so fast
that such a service could BURY Netflix in short order.

--Brett Glass


That would be awesome!

If you find a way to obtain premium content
that subscribers will pay for that doesn't include
incredibly restrictive licensing terms that require
you to account for every stream watched (including
those streamed from downstream cache devices),
I'm right there ready.

Unfortunately, I suspect you'll find the rights holders
who own the shows aren't willing to let their videos
be served through a CDN that doesn't maintain
draconian control over every stream (ie, that
doesn't allow third party, uncontrolled caching).

So, you may be able to build such a CDN; but
the only content you may find that you can
populate it with are cute cat videos recycled
from last week's Youtube footage--which nobody
wants to pay for.  :(

Matt


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