RE: IT Survey Request: Win an iPad2 or Kindle!

["Sunder Rajan, Archana Devi" <archana.devi.sunder.rajan.2011 () anderson ucla edu>]

[Steve Wrote] as an academic who frequently does research involving human subjects, generally including surveys -- that 
this is a very normal way to proceed.  Finding enough subjects is always hard; it's the single biggest obstacle we 
encounter.  Paying people is the usual approach, but for a group like this, the usual nominal amount we pay undergrads 
($10-25) isn't enough.  Other common approaches -- flyers all over campus, offers on Mechanical Turk, ads on Facebook 
or Google Adwords, etc. -- won't work if you're trying to get people with specialized knowledge or skills.  What's left?

Steve, thank you - you captured the background and nature of this process very well.  Rest assured that this project is 
approved by the school and is part of our MBA coursework (we students get graded for this - this is not just a side 
project).  To provide full disclosure, this academic project is part of UCLA Anderson's Strategic Management Research 
projects and is sponsored by Cisco.

Mike, to address your concerns:  the survey is part of a primary research to understand what the market needs are 
directly from people involved in the field.  Like Steve points out, this means finding avenues where the domain experts 
are available - such as our school Alumni lists, Linkedin and mailing lists like Nanog.  I have been a member of Nanog 
for a few months now and have found that very well informed discussions take place here.  I would therefore consider it 
a privilege to have the input from the NANOG group members.  While you are right that the give aways are small compared 
to the intangible value the research will gain from your insights, this is just a small way we students want to thank 
our survey participants within the limited budget we have been allocated for this.  I do hope you understand and I 
really would appreciate your feedback as well as other Nanog members'.

Please let me know if there are any other questions. 

Thank you, 

Best Regards,
Arch


________________________________________
From: Steven Bellovin [smb () cs columbia edu]
Sent: Friday, May 27, 2011 8:14 AM
To: Michael Holstein
Cc: Sunder Rajan, Archana Devi; nanog () nanog org
Subject: Re: IT Survey Request: Win an iPad2 or Kindle!

On May 27, 2011, at 10:24 22AM, Michael Holstein wrote:

> > I am a student at UCLA Anderson School of Managment and my MBA field study team is working on a research that 
> > involves conducting a survey of CIOs, IT Managers/Administrators, IT Engineers to understand challenges in managing 
> > IT infrastructure.
> >
> > Could you please help by filling out this really short survey?
>
> A more cynical view would be as an MBA student, you're researching
> cheaper ways to recruit contact information and current projects. A
> kindle is $139 .. that's pretty cheap for a list of people/projects
> considering what that lead information is worth to vendors of the
> "solutions" to the challenges you ask about.

I know nothing of this student, the school, or the study.  I will say --
as an academic who frequently does research involving human subjects,
generally including surveys -- that this is a very normal way to
proceed.  Finding enough subjects is always hard; it's the single
biggest obstacle we encounter.  Paying people is the usual approach,
but for a group like this, the usual nominal amount we pay undergrads
($10-25) isn't enough.  Other common approaches -- flyers all over
campus, offers on Mechanical Turk, ads on Facebook or Google Adwords,
etc. -- won't work if you're trying to get people with specialized
knowledge or skills.  What's left?

I might add that by federal law, all government-funded research
involving human subjects has to be approved by an "IRB" -- an
Institutional Review Board -- and many universities (including my
own) impose that requirement on all research, even if no federal
funds are involved.  While it's certainly not rare to do studies that
involve (initial) deceit of the subjects (you want them reacting
normally, rather than giving the answers they think you want), the
IRB has to see the full protocol and experiment design.

You may be right, of course; I can't say.  I haven't contacted the
student's professor nor have I asked to see the IRB protocol.  Given
that any legitimate study of this type would be conducted along the
lines explained in the original post, I'd say that the burden of
proof is on you.  (Of course, as a security guy I know full well
that that notion of "normal behavior" is the best way to hide an
attack.)

References: http://www.usenix.org/events/upsec08/tech/full_papers/garfinkel/garfinkel.pdf
            https://www.cs.columbia.edu/~smb/papers/wecsr2011-irb.pdf

                --Steve Bellovin, https://www.cs.columbia.edu/~smb