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Inside The Ecosystem That Fuels Amazon's Fake Review Problem
From: "Dave Farber" <farber () gmail com>
Date: Wed, 9 May 2018 19:43:47 -0400
Begin forwarded message:
From: Lauren Weinstein <lauren () vortex com> Date: May 9, 2018 at 7:18:45 PM EDT To: nnsquad () nnsquad org Subject: [ NNSquad ] Inside The Ecosystem That Fuels Amazon's Fake Review Problem Inside The Ecosystem That Fuels Amazon's Fake Review Problem https://www.buzzfeed.com/nicolenguyen/amazon-fake-review-problem?utm_term=.ei5J2RmQY#.cdyDArok6 Jake is not his real name. He -- along with the four other reviewers who spoke to BuzzFeed News for this story -- wanted to remain anonymous for fear Amazon would ban their accounts. They are part of an extensive, invisible workforce fueling a review-fraud economy that persists in every corner of the largest marketplace on the internet. Drawn in by easy money and free stuff, they've seeded Amazon with fake five-star reviews of LED lights, dog bowls, clothing, and even health items like prenatal vitamins -- all meant to convince you that this product is the best and bolster the sales of profiteers hoping to grab a piece of the Amazon Gold Rush. Meanwhile, sellers trying to play by the rules are struggling to stay afloat amid a sea of fraudulent reviews, and buyers are unwittingly purchasing inferior or downright faulty products. And Amazon is all but powerless to stop it. - - - --Lauren--
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- Inside The Ecosystem That Fuels Amazon's Fake Review Problem Dave Farber (May 09)