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Facebook, This Is Not What "Complete User Control" Looks Like


From: "Dave Farber" <farber () gmail com>
Date: Fri, 13 Apr 2018 05:50:43 -0400




Begin forwarded message:

From: Dewayne Hendricks <dewayne () warpspeed com>
Date: April 12, 2018 at 5:14:47 PM EDT
To: Multiple recipients of Dewayne-Net <dewayne-net () warpspeed com>
Subject: [Dewayne-Net] Facebook, This Is Not What "Complete User Control" Looks Like
Reply-To: dewayne-net () warpspeed com

Facebook, This Is Not What “Complete User Control” Looks Like
By GENNIE GEBHART
Apr 11 2018
<https://www.eff.org/deeplinks/2018/04/facebook-not-what-complete-user-control-looks>

If you watched even a bit of Mark Zuckerberg’s ten hours of congressional testimony over the past two days, then you 
probably heard him proudly explain how users have “complete control” via “inline” privacy controls over everything 
they share on the platform. Zuckerberg’s language here misses the critical distinction between the information a 
person actively shares, and the information that Facebook takes from users without their knowledge or consent.

Zuckerberg’s insistence that users have “complete control” neatly overlooks all the ways that users unwittingly 
“share” information with Facebook. 

Of course, there are the things you actively choose to share, like photos or status updates, and those indeed come 
with settings to limit their audience. That is the kind of sharing that Zuckerberg seemed to be addressing in many of 
his answers to Congressmembers’ questions.

But that’s just the tip of the iceberg. Below the surface are Facebook’s often-invisible methods for collecting and 
generating information on users without their knowledge or consent, including (but not limited to):

   • Third-party tracking in the form of Facebook’s “like” buttons across the web.
   • Maintaining shadow profiles on people who don’t even use Facebook.
   • Logging users’ calls and texts.
   • Computational inferences that can conclude characteristics and preferences a user never told Facebook about.

Users don’t share this information with Facebook. It’s been actively—and silently—taken from them. 

This stands in stark contrast to Zuckerberg’s claim, while on the record with reporters last week, that “the vast 
majority of data that Facebook knows about you is because you chose to share it.” And he doubled down on this talking 
point in his testimony to both the Senate and the House, using it to dodge questions about the full breadth of 
Facebook’s data collection.

Zuckerberg’s insistence that users have complete control is a smokescreen. Many members of Congress wanted to know 
not just how users can control what their friends and friends-of-friends see. They wanted to know how to control what 
third-party apps, advertisers, and Facebook itself are able to collect, store, and analyze. This goes far beyond what 
users can see on their pages and newsfeeds.

[snip]

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