Interesting People mailing list archives

Re How Fiction Becomes Fact on Social Media


From: "Dave Farber" <farber () gmail com>
Date: Sun, 22 Oct 2017 15:48:41 -0400




Begin forwarded message:

From: Hasan Diwan <hasan.diwan () gmail com>
Date: October 22, 2017 at 2:55:11 PM EDT
To: "dave () farber net" <dave () farber net>
Subject: Re: [IP] How Fiction Becomes Fact on Social Media

Prof Farber,
[for IP, if you should so choose, comments inline]

On 22 October 2017 at 03:05, Dave Farber <farber () gmail com> wrote:



Begin forwarded message:

Hours after the Las Vegas massacre, Travis McKinney’s Facebook feed was hit with a scattershot of conspiracy 
theories. The police were lying. There were multiple shooters in the hotel, not just one. The sheriff was covering 
for casino owners to preserve their business.

The political rumors sprouted soon after, like digital weeds. The killer was anti-Trump, an “antifa” activist, said 
some; others made the opposite claim, that he was an alt-right terrorist. The two unsupported narratives ran into 
the usual stream of chatter, news and selfies.

“This stuff was coming in from all over my network of 3ll00 to 400” friends and followers, said Mr. McKinney, 52, 
of Suffolk, Va., and some posts were from his inner circle.
But he knew there was only one shooter; a handgun instructor and defense contractor, he had been listening to the 
police scanner in Las Vegas with an app. “I jumped online and tried to counter some of this nonsense,” he said.

In the coming weeks, executives from Facebook and Twitter will appear before congressional committees to answer 
questions about the use of their platforms by Russian hackers and others to spread misinformation and skew 
elections. During the 2016 presidential campaign, Facebook sold more than 
100,000worthofadstoaKremlin−linkedcompany,andGooglesoldmorethan100,000worthofadstoaKremlin−linkedcompany,andGooglesoldmorethan4,500
 worth to accounts thought to be connected to the Russian government.

I've noticed this phenomenon in my network as well. My mother sent me a message regarding how Brexit would lead to 
increased immigration controls and how there were 100,000,000 Romanians landing in Britain every week. She had a 
distribution list several screens long of friends, relatives, people I'd met, people I'd never met. 

Now, 100 million daily arrivals would swamp any society. Yes, if they were landing in London, they'd be taking 
everyone's job. So I mentioned that this was higher than the population of Britain and asked everyone in a "Reply 
All" if they heard exclusively Romanian in their given day. Instead of a response to my question, I was accused of 
being an "EU plant". No amount of explaining how this claim fell flat on the face of the ONS' (the UK Office of 
National Statistics) published figures dispelled this notion.

And we're an Asian family. My grandparents came to Europe as immigrants and I found it hard to believe that my own 
mother, raised in cosmopolitan France, would be forwarding this tripe.  


Agents with links to the Russian government set up an endless array of fake accounts and websites and purchased a 
slew of advertisements on Google and Facebook, spreading dubious claims that seemed intended to sow division all 
along the political spectrum — “a cultural hack,” in the words of one expert.

Yet the psychology behind social media platforms — the dynamics that make them such powerful vectors of 
misinformation in the first place — is at least as important, experts say, especially for those who think they’re 
immune to being duped. For all the suspicions about social media companies’ motives and ethics, it is the 
interaction of the technology with our common, often subconscious psychological biases that makes so many of us 
vulnerable to misinformation, and this has largely escaped notice.

Skepticism of online “news” serves as a decent filter much of the time, but our innate biases allow it to be 
bypassed, researchers have found — especially when presented with the right kind of algorithmically selected “meme.”

The "fake news" phenomenon reminds me of what an instructor once said of religion, that it necessitates leaving your 
brain outside the place of worship. The instructor was laid off soon after. In my opinion, said instructor was right. 
-- H


At a time when political misinformation is in ready supply, and in demand, “Facebook, Google, and Twitter function 
as a distribution mechanism, a platform for circulating false information and helping find receptive audiences,” 
said Brendan Nyhan, a professor of government at Dartmouth College (and occasional contributor to The Times’s 
Upshot column).

For starters, said Colleen Seifert, a professor of psychology at the University of Michigan, “People have a 
benevolent view of Facebook, for instance, as a curator, but in fact it does have a motive of its own. What it’s 
actually doing is keeping your eyes on the site. It’s curating news and information that will keep you watching.”

That kind of curating acts as a fertile host for falsehoods by simultaneously engaging two predigital 
social-science standbys: the urban myth as “meme,” or viral idea; and individual biases, the automatic, 
subconscious presumptions that color belief.

The first process is largely data-driven, experts said, and built into social media algorithms. The wide 
circulation of bizarre, easily debunked rumors — so-called Pizzagate, for example, the canard that Hillary Clinton 
was running a child sex ring from a Washington-area pizza parlor — is not entirely dependent on partisan fever 
(though that was its origin).

For one, the common wisdom that these rumors gain circulation because most people conduct their digital lives in 
echo chambers or “information cocoons” is exaggerated, Dr. Nyhan said.

In a forthcoming paper, Dr. Nyhan and colleagues review the relevant research, including analyses of partisan 
online news sites and Nielsen data, and find the opposite. Most people are more omnivorous than presumed; they are 
not confined in warm bubbles containing only agreeable outrage.

[snip]

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