Apple officially bans third-party iPhone data collection

[Dave Farber <dfarber () me com>]

Begin forwarded message:

> From: Gene Gaines <gene.gaines () gainesgroup com>
> Date: June 9, 2010 11:49:46 AM EDT
> To: David Farber <dave () farber net>
> Subject: Apple officially bans third-party iPhone data collection

> Dave,
>
> If you think appropriate.  Computing architecture is moving forward again, after a few years' rest.
>
> Personal devices <-> open Internet <-> Cloud computing
>
> With this movement, where will the proprietary walled gardens go?
>
> Gene
>
> From Fierce Mobile newsletter today
> full doc at:
> http://links.mkt1985.com/servlet/MailView?ms=MzAyNTMyNQS2&r=MTg5NDA4MjAzMzQS1&j=OTA5OTA1NjIS1&mt=1&rt=0
>
>
> 1. Apple officially bans third-party iPhone data collection
> By Jason Ankeny       
> Apple has updated the terms of its iPhone Developer Program License Agreement to effectively block third-party 
> analytics firms from collecting iPhone application user or device data. Section 3.3.9 of Apple's developer agreement, 
> revised in conjunction with the release of the new iOS 4 operating system update, now reads "You and Your 
> Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, 
> and then only under the following conditions:
>
> "The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant 
> to the use of the Application. For example, without Apple's prior written consent, You may not use third party 
> analytics software in Your Application to collect and send device data to a third party for aggregation, processing, 
> or analysis.
> "The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an 
> independent advertising service provider whose primary business is serving mobile ads (for example, an advertising 
> service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems 
> or development environments other than Apple would not qualify as independent); and the disclosure is limited to 
> UDID, user location data, and other data specifically designated by Apple as available for advertising purposes."
> The revised developer agreement could pose enormous challenges for mobile advertising networks like AdMob, recently 
> acquired by Apple rival Google for $750 million. The updated language appears to suggest companies like AdMob will be 
> unable to continue sharing advertising analytics data with marketers, significantly undermining the value of its ad 
> services. Independent mobile ad firms like Millennial Media and Greystripe would appear to be unaffected by the 
> license revision, although the agreement suggests they must secure Apple's consent to continue collecting app data.
>
> Apple plans to introduce its own iAd mobile advertising network on July 1. According to Apple CEO Steve Jobs, iAd 
> sales are already at $60 million--developers will earn 60 percent of all iAd revenues, translating to pre-launch 
> earnings of $36 million. Brands including Nissan, Citi, Unilever, AT&T, Sears, Target, JC Penney and Best Buy have so 
> far signed on.
>
> For more on Apple's developer license changes:
> - read this Wall Street Journal article
>
> Related articles:
> iAd sales top $60 million in advance of iPhone 4's debut
> Apple's iAd could generate $825 million for developers this year
> Apple to demand $1 million for iPhone mobile ads
> Apple tempers revenue expectations for iAd's first year
> Apple enters mobile ad space with iAd launch
> Ads in apps signal Apple's next revolution



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