Re: Broadband truth in advertising, redux

[David Farber <dave () farber net>]

Begin forwarded message:

From: Brett Glass <brett () lariat net>
Date: February 7, 2010 7:00:41 PM EST
To: dave () farber net, "ip" <ip () v2 listbox com>
Subject: Re: [IP] Broadband truth in advertising, redux

At 09:35 AM 2/7/2010, Richard Forno wrote:

> Just saw a TV ad for 'unlimited mobile broadband' via Cricket for $40/mo.  Sounds awesome, right?   But if you 
> quickly scan the fine print during the commercial, Cricket's service, like everyone else, is capped at 5GB/mo.  So 
> again, what does "unlimited" mean for mobile broadband?

It means unlimited connect time. Just like DSL or cable.

[ This a BS. Cibbect time for IP? djf]

> This is just the latest marketing scam for the wireless and broadband providers.....after all,  it's perfectly legal 
> to say "up to 50GB speeds"  in big bold blinking letters but only deliver 15GB regularly, with periodic bursts to 
> 40GB.   But that is deemed 'truth' in advertising.

Ironically, actual truth in advertising -- which is what my ISP practices -- STILL does not get you far with some 
customers. Our ISP specifies a guaranteed minimum throughput from the backbone. Most users are satisfied with that, but 
some call to complain that they can't get speeds above their guaranteed rate 24x7. When we tell them that bandwidth is 
expensive, and that they need to BUY more to be assured of getting more, they sometimes refuse to do it, even though 
we're selling the bandwidth nearly at cost.

I'm not sure how one can win with such customers, except to send them to a competitor.

--Brett Glass





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