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Web Coupons Know Lots About You, and They Tell
From: Dave Farber <dave () farber net>
Date: Sat, 17 Apr 2010 09:41:11 -0400
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From: Bob Frankston <Bob19-0501 () bobf frankston com> Date: April 17, 2010 9:31:19 AM EDT To: "David J. J Farber" <dave () farber net> Cc: nnsquad () nnsquad org Subject: Web Coupons Know Lots About You, and They Tell
http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref=todayspaper A lead paragraphA new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.This is nothing to new to list readers so I don’t need to say more.
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- Web Coupons Know Lots About You, and They Tell Dave Farber (Apr 17)