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more on NPR on Second Life (was: The Ultimate Distance Learning)
From: David Farber <dave () farber net>
Date: Mon, 8 Jan 2007 09:58:30 -0500
Begin forwarded message: From: Tristan Louis <tristan () tnl net> Date: January 8, 2007 9:47:13 AM EST To: dave () farber netSubject: RE: [IP] NPR on Second Life (was: The Ultimate Distance Learning)
Dave, A follow up on this for IP readers: http://tnl.net/blog/2007/01/05/running-the-numbers-on-second-life/ In the comments, Clay Shirky and I go through further discussion too. TNL ---- Tristan Louis http://www.tnl.net
-------- Original Message -------- Subject: [IP] NPR on Second Life (was: The Ultimate Distance Learning) From: David Farber <dave () farber net> Date: Mon, January 08, 2007 9:07 am To: ip () v2 listbox com Begin forwarded message: From: steven cherry <steven () panix com> Date: January 8, 2007 8:10:17 AM EST To: johnmacsgroup () yahoogroups com Subject: Re: [johnmacsgroup] NPR on Second Life (was: The Ultimate Distance Learning) Reply-To: johnmacsgroup () yahoogroups com At 6:54 PM -0800 1/7/07, Dewayne Hendricks wrote:On Jan 7, 2007, at 6:17 PM, John Lyon wrote: o IBM recently setup shop in 'Second Life'. See "IBM to give birth to 'Second Life' business group": <http://news.com.com/IBM+to+give+birth+to+Second+Life+business+group/2100-1014_3-6143175.htmll>o I just checked and found that there are about 2.4 million residents in 'Second LIfe' at this time. I'm a member of that community and am known there as 'Dewayne Draper'.Maybe you can say what you mean by "I just checked" and then tell us what the word "resident" means. Because it's been widely reported that the 2 million figure is based entirely on the word "resident," which turns out to have no no meaning at all: http://www.valleywag.com/tech/naming-names/the-tech-reporters-who- flack-for-second-life-224092.php The tech reporters who flack for Second Life "Here at KingsRUs.com, we call our website our Kingdom, and any time our webservers serve up a copy of the home page, we record that as a Loyal Subject. We're very pleased to announce that in the last two months, we have added over 1 million Loyal Subjects to our Kingdom." Put that baldly, you wouldn't fall for this bit of re-direction, and yet that is exactly what Linden Labs, a much-promoted maker of virtual worlds backed by Benchmark Capital, has pulled off with its ResidentsĀ label. By adopting a term that seems like a simple re-branding of "users", but which is actually unconnected to head count or adoption, they've managed to report what the press wants to hear, while providing no actual information. <snip> http://valleywag.com/tech/second-life/a-story-too-good-to- check-221252.php A story too good to check Someone who tries a social service once and bails isn't really a user any more than someone who gets a sample spoon of ice cream and walks out is a customer. So here's my question -- how many return users are there? We know from the startup screen that the advertised churn of Second Life is over 60% (as I write this, it's 690,800 recent users to 1,901,173 signups, or 63%.) That's not stellar but it's not terrible either. However, their definition of "recently logged in" includes everyone in the last 60 days, even though the industry standard for reporting unique users is 30 days, so we don't actually know what the apples to apples churn rate is. At a guess, Second Life churn measured in the ordinary way is in excess of 85%, with a surge of new users being driven in by the amount of press the service is getting. The wider the Recently Logged In reporting window is, the bigger the bulge of recently-arrived-but-never-to-return users that gets counted in the overall numbers. I suspect Second Life is largely a "Try Me" virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited. The pattern of a Try Me virus is a rapid spread of first time users, most of whom drop out quickly, with most of the dropouts becoming immune to later use. Pointcast was a Try Me virus, as was LambdaMOO, the experiment that Second Life most closely resembles. <snip> http://www.valleywag.com/tech/second-life/virtual-world-stats-as- misleading-as-a-dating-profile-225349.php Virtual world stats as misleading as a dating profile There are only two things you really need to understand about the Linden story. First, any Residents figure from Linden is unrelated to the population of Second Life (because a Resident isn't a user) and growth in the Residents number is not directly tied to growth in users (because existing users can create new Residents). Second, any reporter who publishes a population figure for Second Life is snowing you on Linden's behalf, since Linden never tells anyone how many regular users Second Life has. Murphy misunderstands the argument of Naming Names. He explains the core complaint of the piece this way: "Second Life says it has about 2 million subscribers, but that only about 800,000 of them have logged on in the last two months. About four reporters carried the first number without reporting the second. That's it." Except that isn't it. Linden does not say it has two million subscribers. It is Mr. Murphy himself who helpfully but wrongly supplies subscribers as a synonym for Residents. And the issue isn't one Residents figure over another -- they're all junk. Residents does not refer to subscribers, members, citizens, customers, participants, or users. It is a count of signups, not people, it includes unknown quantities of failed logins, double-counting, and abandoned accounts, and it has varied over the life of the company. As a result, it is worthless as a measure of adoption, even as a proxy for growth. <snip> __._,_.___ Messages in this topic (5)Reply (via web post) | Start a new topic Messages | Files | Photos | Links | Database | Polls | Members | Calendar Change settings via the Web (Yahoo! ID required) Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe Recent Activity 1 New Members Visit Your Group SPONSORED LINKS Government software Government contract Government procurement Government jobs Government grants for women Yahoo! News Top Stories Get the current top news stories Yahoo! TV Want the scoop? Check out today's news and gossip. Yahoo! Groups Start a group in 3 easy steps. 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- more on NPR on Second Life (was: The Ultimate Distance Learning) David Farber (Jan 08)