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Google report on click fraud
From: David Farber <dave () farber net>
Date: Tue, 25 Jul 2006 10:58:15 -0400
Begin forwarded message: From: Monty Solomon <monty () roscom com> Date: July 25, 2006 9:00:13 AM EDT To: undisclosed-recipient:; Subject: Google report on click fraud Findings on invalid clicks 7/21/2006 12:05:00 PM Posted by Shuman Ghosemajumder, Business Product Manager, Trust and Safety Google http://googleblog.blogspot.com/2006/07/findings-on-invalid-clicks.html The Lane's Gifts v. Google Report by Alexander Tuzhilin Executive Summary I have been asked to evaluate Google's invalid click detection efforts and to conclude whether these efforts are reasonable or not. As a part of this evaluation, I have visited Google's campus three times, examined various internal documents, interviewed several Google's employees, have seen different demos of their invalid click inspection system, and examined internal reports and charts showing various aspects of performance of Google's invalid click detection system. Based on all these studied materials and the information narrated to me by Google's employees, I conclude that Google's efforts to combat click fraud are reasonable. In the rest of this report, I elaborate on this point. ... http://googleblog.blogspot.com/pdf/Tuzhilin_Report.pdf ------------------------------------- You are subscribed as lists-ip () insecure org To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/
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- Google report on click fraud David Farber (Jul 25)