TiVo sells your fast-forward button to advertisers

[David Farber <dave () farber net>]

Begin forwarded message:

From: "Robert J. Berger" <rberger () ibd com>
Date: November 17, 2004 10:26:14 AM EST
To: Dave Farber <dave () farber net>, Dewayne Hendricks  
<dewayne () warpspeed com>
Subject: TiVo sells your fast-forward button to advertisers

TiVo sells your fast-forward button to advertisers

Posted by  Cory Doctorow at Nov 17, 2004  03:30:39 AM
http://www.boingboing.net/2004/11/17/jm_barrie_themepark_.html

TiVo has jumped another shark, adding a "feature" to its PVRs
that few TiVo customers would have agreed to if they'd been
given the choice. When you fast-forward with your TiVo, it will
show you banner ads. That's right -- it shows you ads while
you're skipping ads. As Matt Haughey puts it, they've "sold your
fast-forward button to advertisers." Time to build a MythTV
(http://www.eff.org/broadcastflag/hdtv-introHY.php) , before
they are criminalized (http://www.eff.org/broadcastflag/).

     People get TiVos for different reasons, mostly it's for the
     time shifting nature, but the close second most loved
     feature has to be the ability to fast forward through
     ads. The advertising TiVo has added so far has been minimal
     impact. The commercial showcases that show up on your main
     menu aren't that bad and often have good ad shorts and
     information, but pushing that into the main TV watching
     interface seems like a spectacularly bad move. No longer
     are the ads an optional thing you can dig for more, they're
     soon going to be pushed in front of you when you use a key
     feature of the product.

PVRBlog Link: TiVo to add banner ads to service when fast forwarding

LA Times Article:
http://www.latimes.com/news/local/la-et-tivo17nov17,0,927837.story? 
coll=la-h
ome-headline


--
Robert J. Berger - Internet Bandwidth Development, LLC.
Voice: 408-882-4755 eFax: +1-408-490-2868
http://www.ibd.com


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