TiVo-Nielsen deal could aid advertisers

[Dave Farber <dave () farber net>]

From: Monty Solomon <monty () roscom com>
Subject: TiVo-Nielsen deal could aid advertisers


TiVo-Nielsen deal could aid advertisers

By Sam Diaz, Knight Ridder, 2/6/2004

TiVo and Nielsen Media Research,  the television ratings company,
announced a deal Wednesday in which TiVo will provide a breakdown of
how its customers are using their digital video recorders.

That means Nielsen will find out whether viewers are watching
"American Idol" live or watching it a day later and, more
importantly, which commercials they're skipping and which were
watched a second time.

...

http://www.boston.com/ae/tv/articles/2004/02/06/tivo_nielsen_deal_could_aid_advertisers/

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