Profits in Missed Exits on Information Highway

[Dave Farber <dave () farber net>]

> X-Sender: @ (Unverified)
> Date: Sun, 14 Sep 2003 22:31:56 -0400
> To: undisclosed-recipient:;
> From: Monty Solomon <monty () roscom com>
> Subject: Profits in Missed Exits on Information Highway
>
>
> September 15, 2003
>
> Profits in Missed Exits on Information Highway
> By ELIZABETH OLSON
>
>
> WASHINGTON, Sept. 14 - Type in an Internet query, and inadvertently
> leave off the dot in .com, .net or .org. Or try to find, say,
> Target's Web site, but mistakenly tap www.taget in the browser.
>
> Everybody makes such mistakes. In fact, so many people mistype or
> misspell Web queries that some technology companies are trying to
> turn the lapses into lucre.
>
> VeriSign Inc. the country's largest registrar of  Web addresses
> ending in .com and .net,  plans to  jump into the fray  on Monday  by
> introducing a Web navigation service that whisks typo traffic to its
> Site Finder, which will try to put  users back on the right track  -
> and which VeriSign hopes can generate pay-per-click revenue from
> commercial Web sites that Site Finder would steer their way.
>
> ...
>
> http://www.nytimes.com/2003/09/15/technology/15MISS.html

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