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IP: The dirtier secret about TV Content
From: David Farber <dfarber () earthlink net>
Date: Mon, 06 May 2002 15:51:38 -0400
-----Original Message----- From: Bill Keeshen <keeshen () pacbell net> Date: Mon, 06 May 2002 12:48:01 To: farber () cis upenn edu Subject: The dirtier secret about TV Content As long as we are consumers, we won't stop funding TV: $500 dollars of every car you buy goes to the advertising of said vehicle. The bulk of that money goes to TV. Did you see "Spiderman?" this weekend? $50 cents went in for advertising. Did you buy a X box for your kids? well, $200 went to it's advertising (MS paid $500 Million on TV advertising, and will likely sell 2.5 million units this year)! The technology may change, with the advertisers finding new ways to reach us, but the "content tax" will never go away. Bill -----Original Message----- From: owner-ip-sub-1 () admin listbox com [mailto:owner-ip-sub-1 () admin listbox com]On Behalf Of David Farber Sent: Monday, May 06, 2002 6:49 AM To: ip-sub-1 () majordomo pobox com Subject: IP: The Dirty Secret about TV Content -----Original Message----- From: "Amy Wohl" <amy () wohl com> Date: Mon, 6 May 2002 09:31:30 To: "'David Farber'" <dave () farber net> Subject: The Dirty Secret about TV Content If we are offered the choice of ad-free TV by paying for content, the truth will come out -- that very little tv content is worth paying anything for. We have 300+ channels in our extended-cable service and on many evenings, after perusing the schedule, we decide that watching a DVD, listening to music, reading, or going to the net sounds far more alluring. Like any red-blooded American we have our favorites (and a few of them are network shows), but we have learned that taping them for ad-avoidance is the preferable viewing mode. I'd be willing to pay (a little) to view them ad-free, but probably not much more than the ad companies are paying me now. I think they have figured this out and they are terrified that we will offer them this scheme. Remember, the people they want to market to, in many cases, are the ones who are most likely to opt out of ad-paid TV (e.g., luxury car buyers can afford to pay for what they want). Amy Wohl Editor Amy D. Wohl's Opinions Wohl Associates 915 Montgomery Avenue Narberth, PA 19072 (610) 667-4842 amy () wohl com www.wohl.com subscribe to our weekly Opinions newsletter FREE by clicking here www.wohl.com/signup.htm For archives see: http://www.interesting-people.org/archives/interesting-people/ For archives see: http://www.interesting-people.org/archives/interesting-people/
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- IP: The dirtier secret about TV Content David Farber (May 06)