IP: DVD watermarking - the next SDMI?

[Dave Farber <dave () farber net>]

------ Forwarded Message
From: "Charles Arthur, The Independent" <carthur () independent co uk>
Date: Mon, 20 May 2002 13:03:44 +0100
To: dave () farber net
Subject: DVD watermarking - the next SDMI?

Found this among the 400 emails received over the weekend...

DVD CCA Postpones Selection of Video Watermarking
Protection Standard for Up to 3 Months
LONDON, UK - May 17, 2002 - Macrovision UK, a division of Macrovision
Corporation (Nasdaq: MVSN), announced that the company has been informed
that the DVD Copy Control Association (DVD CCA) believes more work and
study is required before the DVD CCA and the Content Protection Advisory
Council (CPAC) can complete their evaluation and possible selection of a
watermarking technology for copy prevention and playback control of digital
video content.  CPAC is a group of 27-companies that advises the DVD CCA
Board on matters relating to Content Scrambling System (CSS) licensing,
which is the encryption technology used on almost all commercial DVD discs
and licensed DVD player devices.  Macrovision has been informed that the
DVD CCA's Board, on April 30th, passed a resolution setting an August 1,
2002 date for the permanent DVD CCA Board to take office.  It is
Macrovision's understanding that the current DVD CCA Board has committed to
work diligently on the watermarking technology selection process with every
expectation that a decision will occur prior to August 1, 2002.  For
specific details regarding the evaluation and selection process, please
refer to the DVD CCA website at www.dvdcca.org.


Smells like lack of team spirit to me. Interesting that they have this
August "deadline". Can't say I'd heard about this, or the deadline before.
    Of course SDMI died in its efforts to please everyone, and with 27
companies trying to design a racehorse, I think it's a safe prediction that
this is going to be like Douglas Adams's deadlines: "I love them. I love
the whooshing noise they make as they go past."

    Charles

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