IP: You now have the privilege of paying for ads -- FEC Decision Could Jump-Start SMS Political Ads

[Dave Farber <dave () farber net>]

------ Forwarded Message
From: Gunnar Helliesen <gunnar () bitcon no>
Date: Fri, 23 Aug 2002 03:22:32 +0200
To: "Dave Farber (E-post)" <dave () farber net>
Subject: FEC Decision Could Jump-Start SMS Political Ads


> From The Washington Post:

http://www.washingtonpost.com/wp-dyn/articles/A49356-2002Aug22.html

--- quote: ---

FEC Decision Could Jump-Start SMS Political Ads
By Brian Krebs
washingtonpost.com Staff Writer
Thursday, August 22, 2002; 5:19 PM

A decision by federal election regulators to exempt text-based wireless ads
from campaign disclosure rules has critics warning that consumers could find
their mobile phones subject to a flood of political spam as campaign 2002
kicks into high gear.

The Federal Election Commission (FEC) today approved a New Jersey technology
firm's petition to waive disclosure rules for political ads delivered via
SMS -- or "short messaging service." SMS is featured on a wide range of
wireless devices, from digital mobile phones to Blackberries to two-way
pagers. 

Target Wireless of Fort Lee, N.J., joined by advertising industry groups and
a Republican campaign committee, argued that current campaign disclosure
rules would require political advertisers to use up too much of the limited
amount of text -- 160 characters total -- available for individual SMS
messages.

[...]

--- end quote ---


Gunnar

-- 
Gunnar Helliesen   | Bergen IT Consult AS  | Open Source activist
Systems Consultant | Bergen, Norway        | Jaguar enthusiast
gunnar () bitcon no   | www.bitcon.no/~gunnar | Märklin collector


------ End of Forwarded Message

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