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IP: What Pops Up Must Come Down
From: David Farber <dave () farber net>
Date: Sun, 22 Jul 2001 05:20:27 -0400
Date: Sun, 22 Jul 2001 00:14:19 -0400 To: Dave Farber <farber () cis upenn edu> From: Monty Solomon <monty () roscom com> Subject: What Pops Up Must Come Down What Pops Up Must Come Down By Ronald Warren Deutsch 2:00 a.m. July 20, 2001 PDT The more advertisers shout, scream and try to coerce users to pay attention to them -- be it swooping shadows of Jurassic creatures hovering over text or jumbo-sized XCam2 pop-up ads -- the more software developers are shouting back with products to block them out. These programs come in a host of assorted flavors with names including AdsOff, Close Popup, Mr. KillAd, Advertising Killer, PopNot, AllGone, PopUp Hunter, Nagger, AdDelete, AdPurger, AdStopper, Pop-Up Stopper, Pop-Up Killer and PopUp Eraser. And since the arrival of the X10's XCam2 pop-ups, users are downloading and installing them in droves. According to CNET's Download.com, the numbers are now in the hundreds of thousands. http://www.wired.com/news/ebiz/0,1272,45306,00.html
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