IP: Two seconds is not long enough, say British women

[David Farber <dave () farber net>]

> From: "Janos Gereben" <janos451 () earthlink net>
> To: "jg" <janos451 () earthlink net>
> Subject: Two seconds is not long enough, say British women
> Date: Tue, 28 Aug 2001 15:34:20 -0700
> X-Mailer: Microsoft Outlook Express 5.50.4522.1200
>
> Two seconds is not long enough, say British women
>
> London, 26 August
> Distributed by PR Newswire Europe on behalf of ASTRA
>
>
>
>   a.. New TV viewing survey from ASTRA finds women are frustrated by
> men's channel flicking habits
> A survey carried out by ASTRA, the digital satellite operator, has
> today revealed that women, driven mad by their partner's channel
> flicking habits, are confessing to hiding the remote in a bid to
> regain control. It's not just the fact that 50% of men claim to rule
> the remote, it's what they do with it that matters!
>
> The highlights are:
>
>   a.. 39% of women complain partners click from one channel to other
>   b.. 25% of men spend less than 2 secs on one channel
>   c.. 50% of men claim to rule remote
>   d.. One in five women hide the remote
>   e.. 1in 4 women keen to shop through interactive digital satellite
> TV
>   f.. Documentaries & comedy - Britain's favourite TV programmes
>   g.. SEXIEST TV presenters - Jamie Theakston & Cat Deely
> Channel surfing was top of the list of annoying viewing habits listed
> by women about their men. 39% of women complained that their partners
> liked to click from one channel to another. What's more, nearly a
> quarter of all men spend less than two seconds on each channel before
> clicking to the next. And when asked what would make them stick to a
> channel, sport wins over an attractive woman with 60% of men saying
> something sporty, and 44% an attractive female. Cars (41%) were also
> high on the list.
>
> Men hogging the remote control (37%), always watching sport (29%) and
> interrupting programmes with Sky digital text (20%) was also a major
> source of annoyance according to women.
>
> Programme Choice - A Difference of Opinion
>
> With the vast range of channels now available through digital
> satellite television the Bank Holiday weekend will witness a battle of
> wills between men and women. In addition to sport, men are more likely
> to watch action films and sci-fi, while women favour soaps and
> romantic films found on channels like Sky One, UK Gold and Sky Movies.
>
> A compromise may still be found however, both men and women rated
> documentaries (73%) and news/current affairs (64%) highly, which
> explains why many people are buying digital satellite TV to take
> advantage of 24 hours news services, such as CNN and documentary
> channels like Discovery, National Geographic and the History Channel.
> Nature programmes and comedy films also rated highly among both men
> and women.
>
> Men And Women Get Interactive
>
> Long suffering men should get ready to lock up their credit cards.
> Women are finding more ways to spend their money! 1 in 4 women
> questioned embraces the idea of shopping through interactive digital
> satellite television.
>
> Other interactive television services are also proving popular; 35% of
> men and women are attracted by the idea of text and email services
> through their TV sets. 28% of men also consider Sky Sports Extra a
> useful interactive service, and 25% see online banking through digital
> TV as a useful tool.
>
> Who are the Sexiest Presenters on TV?
>
> Men voted Cat Deely, presenter on ITV and MTV as their top TV totty
> followed by Davina McCall and Carol Smilie. Women voted Jamie
> Theakston the sexiest male television presenter, closely followed by
> E4's Dermot O'Leary and ex-footballer Ian Wright.
>
> No More Terrestrial TV Agony
>
> Mike Chandler, Managing Director of ASTRA said: "With the advent of
> digital satellite television, audiences are becoming more and more
> sophisticated in their viewing. The great choice of channels on offer
> means that people will always be able to watch programmes of interest
> to them when they want to. All of the old frustrations with having
> only five terrestrial TV channels have gone.'
>
> "We're also pleased that so many people are getting to grips with
> interactive digital television - the idea of checking your emails on
> screen from the comfort of your sofa seems to be a very attractive one
> for most viewers."
>
> ~~~~~~~~~~~~~~~~
> Janos Gereben/SF
> janos451 () earthlink net



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