IP: Big bucks Auto ads on the Net from

[Dave Farber <farber () cis upenn edu>]

                         Automotive Web Spending 1997 
                         Ranked by Parent Company 
                         Company
                                                      Total 
                         General Motors Corp. (GMC)
                                                      $6,874,186
                         Ford Motor. Co. 
                                                      $5,750,424
                         Toyota Motor Sales USA Inc.
                                                      $3,997,351
                         Honda Motor Co. Inc.
                                                      $2,863,994
                         Volvo North America Corp. 
                                                      $934,677
                         Nissan Motor Co. Ltd.
                                                      $704,842
                         Mitsubishi Motors Corp.
                                                      $472,033
                         BMW of North America Inc.
                                                      $458,541
                         Chrysler Corp.
                                                      $410,923
                         Saab Cars USA Inc.
                                                      $347,041
                         Total Top 10
                                                      $22,814,012
                         Total Automotive
                                                      $23,324,576
                         Source: InterMedia Advertising Solutions