Re: The biggest pipe dream of all...

[David Farber <farber () central cis upenn edu>]

Date: Fri, 15 Oct 1993 07:30:46 PDT
From: the wireless terminal of Geoff Goodfellow <geoff4 () radiomail net>


regarding the famous El Cerrito "video"
experiment on interactive services: it
was a total BUST, according to an
article in the la times several sundays ago. reasons cited:


1. people would rather wander the aisles at blockbuster video and pick up
a movie for a couple of bucks and play
it exactly when THEY wanted, than
peruse an on screen catalog and pay
more than they would from blockbuster.


2. people dont want to interact with
their tv's -- its a passive medium
(regarding the failure of interactive
services via cable).


3. people dont trust their tv's: they
would rather sit at the kitchen table
and write out their checks by hand,
then pay bills on-line.


4. MOST REVEALING: everyone absolutely
HATES their cable company!!  lousy
service, dont care attitude, high prices, etc. etc.


geoff




What ever became of the famous El Cerrito  
"video" for idiots experiment that was to determine if interactive  
services had a place in the home?