Re: ID-protection ads come back to bite pitchman

["Alex Eckelberry" <AlexE () sunbelt-software com>]

http://www.sunbelt-software.com/ihs/alex/TODDEPICFAIL_small.jpg

________________________________

From: funsec-bounces () linuxbox org [mailto:funsec-bounces () linuxbox org]
On Behalf Of Richard M. Smith
Sent: Thursday, May 22, 2008 9:20 AM
To: funsec () linuxbox org
Subject: [funsec] ID-protection ads come back to bite pitchman



http://news.yahoo.com/s/ap/20080522/ap_on_hi_te/identity_fraud_flap

 

ID-protection ads come back to bite pitchman

 

By JORDAN ROBERTSON, AP Technology Writer Thu May 22, 2:14 AM ET

 

SAN JOSE, Calif. - Todd Davis has dared criminals for two years to try 

stealing his identity: Ads for his fraud-prevention company, LifeLock, 

even offer his Social Security number next to his smiling mug.

 

Now, Lifelock customers in Maryland, New Jersey and West Virginia are 

suing Davis, claiming his service didn't work as promised and he knew it


wouldn't, because the service had failed even him.

 

Attorney David Paris said he found records of other people applying for 

or receiving driver's licenses at least 20 times using Davis' Social 

Security number, though some of the applications may have been rejected 

because data in them didn't match what the Social Security 

Administration had on file.

 

Davis acknowledged in an interview with The Associated Press that his 

stunt has led to at least 87 instances in which people have tried to 

steal his identity, and one succeeded: a guy in Texas who duped an 

online payday loan operation last year into giving him $500 using Davis'


Social Security number.

 

Paris said the fact Davis' records were compromised at all supports the 

claim that Tempe, Ariz.-based LifeLock doesn't provide the comprehensive


protection its advertisements say it does.

 

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