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[privacy] Is this all about relevant Ads?
From: "Vincent" <toubiana () enst fr>
Date: Mon, 17 Mar 2008 22:03:46 +0100 (CET)
Usually, we think that targeting ads are just adapted to the customer to make them more attractive. But isnt more about targeting costumers? Remember that Google real clients are advertisers and not web users. Maybe the target is not the ad but the web user. In « The digital Person », Daniel J. Solove mentions the case of a banker in Maryland who checked its list of bank loans with the records of people with cancer in order to cancel the loans of cancer sufferer. With targeting ads, Google could offer the possibility to advertisers to accurately select their customers. Therefore, a bank could soon directly refuse to addresse its ads to cancer sufferers. Relying on all the gathered information and the established user profiles, Google can easily targets the wanted costumers. Google already lets advertiser target web users depending on their annual salaries, their ages and their ethnical origins! Since the only objective of targeted ads is to offer beetter user experience, why not allow users to manage their own profiles? After all, they know their own interests. But, if a web user discovers what its web profile is and how it impacts the offers he receives, he will certainly change its profile and behavior to receive better offers. That could ruin Google added value: accurate profile of every user. Maybe Google is becoming a search engine of costumers used by advertisers... By the way, does anyone know if there is a regulation about retention of information derived from search logs? Best Regards, Vincent Demographic targeting: https://adwords.google.com/select/afc/site.html The full message: http://squigglesr.free.fr/forum/viewtopic.php?f=3&t=15 _______________________________________________ privacy mailing list privacy () whitestar linuxbox org http://www.whitestar.linuxbox.org/mailman/listinfo/privacy
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- [privacy] Is this all about relevant Ads? Vincent (Mar 17)